Here is a brief introduction to Alice Labs’, Studio Clouds. They currently have a plugin for Maya and Max and are developing new features all the time. With the increase in popularity of 3D Scanner software
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1 take a picture of the building
2 using point cloud make a model of the building – http://alicelabs.com/
3 model in 3D added elements
4 light in 3D
5 project with the same focal length lens of the original
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Very cool line drawing tool working in 3D. This feels a lot like making drawings with wire.
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All of these finalists could have made these posts with a small amount of knowledge, a mid-grade camera, and commonly available software. Overall they underscore an obsession with the acquisition of things as a creative act and are a bit disturbing. An active and creative life is not a the simple act of having the objects of our desires delivered to our door in cardboard boxes. The undertone of these ads is a magical acquiring solid objects. This magical transformation is done with small energy-less efforts such as lifting a finger or thinking a thought. These ads are very female and most depict the main character as passive. They say; the manufactured things I want will make me happy in life. This is an old industrial trade. The common voice here is.. We do not make the things we use… we purchase them from others who are far better at the creative act than ourselves. Artists are born creative and we are not them. We consume and we should leave the creative act to the corporation. These adverts attempt an association between acquisition and happiness except for the last; Kindlicious.
The Finalists
Not Available – This ad trashes street performers and older brothers. Although it does try to make an argument that there are only a few annoying things not available on Amazon; it does associate Amazon with rejection of anything that cannot be manufactured and purchased in a box. Even such creative acts as drawing on a doll (albeit without regard for a sister’s feeling) has no room on Amazon. Amazon is a warehouse of things. No messing with sales people or anything human. No human emotion… just lots of stuff sans tribulations of life.
Paper Amazon – Because this is shot in first person it paints Amazon as distinctly female friendly. My trouble with this ad is it is just not broad enough. Amazon is simply a wish list. I question the association with Amazon being a paper catalog. Most of the world has grown up without the Sears and Roebucks Catalog. It fails to hit the mark that Amazon will help you make the choices which expand your knowledge of the world and the oppertunities the world has to offer.
Wish List – This is a laundry list. I doubt the premise; to tap into the kid in all of us we just need to have box companies ship the items we lust to our empty rooms.
Proceed to a Better Life – A list ad. This time we see some process of choosing. This looks like as if it were made on a shoestring but with access to common software and just a little creative knowledge. Amazon makes you feel a little god like. Make that little finger-move of clicking a mouse and things appear by magic. Gets closer to the point of all the list ads without the baggage. The star of this film feels more like she is undergoing some interactive problem solving. The choices she makes are not extravagant. These are the basic things to make us comfortable.
Kindlicious – This takes a page out of Apple’s playbook. It associates the creative act of the ad itself as the face of Amazon. Rather than listing objects of desire; it associates being active, on the go, adventurous, fantasy full as a result of the curious knowledge the written word can bring. Animation is often done with the camera pointing down. The ingeniousness of this ad is the scale change. The one act of enlargement creates an opening for association with Amazon. Amazon is the big river full of adventure and imagination. it is Victorian adventurism made contemporary. simply smart
ALBUM out now – get it at iTunes here http://tinyurl.com/pkf9l3Calvin performs a version of his new single Ready For The Weekend on a unique human synthesiser. The instrument employs 15 bikini cla…
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it is usual for this table on Thayer Street in Providence to attract students at Brown University to eat burgers and fries. it is near a small movie theater. Not certain why this caught my eye. Perhaps it was the American Sauce.
Download from iTunes: http://phobos.apple.com/Web…The BPA is the new Norman Cook (aka Fat Boy Slim) side project. Toe Jam, featuring vocal contributions from David Byrne, is a horn driven shows…
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The Gong-Drum at Riversing 2006. This clip is used with the permission of Revels, Inc. Cambridge, MA
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The beginning of this video “FLIP VS ZI6″ is a scaled up 400% and sharpened by 400%. You can see the Kodak has an even texture to the images where as the Flip is edge detecting and filtering out noise.
Color space is interesting because the Kodak has none.
When the clouds scale back to 1 … I used individual R G B level controls to (normalize) expand the tonal range of each channel. As you can see the Zi6 takes this well where as the Flip has less middle range tone. The Flip also darkens the corners of frame.
In the last section the two cameras are placed side by side. We see a diagonal split screen. The Flip responds more quickly to color changes. The Zi6 is a bit faster adjusting to the brightness. In my opinion there are bad and good aspects of quick response to color changes. The flip will get the picture but is changes the color balance with in the shot. This makes it hard to post produce and maintain color consistancy. The zi6 seems to respond more quickly to changes in brightness and slowly to changes in color.
note: The Flip file is much larger than the Zi6.
